Received a letter from Rogers today, announcing yet another price increase for internet and cable TV. They started off with marketing garbage about how awesome they’ve made my service (but actually mean nothing) and threw this in there:
However, over the past year, there has been an increase in the cost of providing you with our services as we continue to expand and upgrade our network and launch enhancements to serve you better. We have taken steps to minimize the impact that these increased costs will have on you. Remember, if you choose to subscribe to more than one service, you may be eligible for a discount.
I’ve gone ahead and translated it into Real Talk™:
In the past year, the greed of our executives and shareholders has increased while our services have stagnated. We like to pretend that we’re doing you a favour by only increasing it by a little bit, but in reality, we don’t give a damn. However, if you decide to throw more money at us, we’d be happy to shave off another dollar! We’ll get it back at the next price increase anyway.
Thanks Rogers, for being the corporate parasite of Canada.