Welp, I was recently given the chance to try out a great little application called WorldCard Mobile for the iPhone that uses OCR (Optical Character Recognition) technology to read pictures of business cards and export the information into an address book entry.

Now, I haven’t heard of many applications like this for the iPhone because I’m assuming the previous iterations of the iPhone (Pre-3GS) had such a terrible camera that it just wasn’t possible. Of course, with the 3GS, the camera received a much needed upgrade in both quality and clarity, so WorldCard Mobile was made possible. I know that while playing around with a Samsung Omnia, one of their heavily touted features was this very same concept: being able to take pictures of business cards and creating an address book entry. Of course, I personally hate the Omnia, so this feature alone wouldn’t have sold me on the phone.

So onto the actual application, how is it? Well, let’s just get technical details out of the way: it has seven (7) different languages that it can recognize, all of the information recognized is editable, and the full process can be as short as 20-30 seconds. But does it work well?

Surprisingly, yes, with a but. It works extremely well on traditional business cards with all of the information presented nicely on one side. I tested it out on both of my business cards – one for Up+Atom and one for LIVE Conference 2009. Here are pictures from both:

Up+Atom

LIVE Conference 2009

You can see, because my business card from Up+Atom is so unconventional, it has a bit of trouble recognizing most of the information, but you can hardly blame it on the application. With the LIVE Conference 2009 business card, it does a pretty fine job of recognizing everything, with a few minor glitches.

So, should you get it? Well, for a decent price of $9.99, you get a mobile app that utilizes great OCR technology and will probably save you quite a bit of time when you are out and about networking and you bring home a stack of new business cards to enter into your address book. There are definitely some issues that need to be addressed, like better recognition and/or maybe adding the ability to set certain regions in a picture for other address fields, but overall it is a solid app. Of course, all of these glitches and issues will slowly disappear as the proprietary OCR technology in the app continually improves, so definitely pick it up if this is something that can benefit you.

App: WorldCard Mobile Author: Penpower Inc. Price: $5.99